3. Hashtags, Hashtags, Hashtags!
Hashtags WILL help you grow your following by making sure your photographs show up on searches. Before you tag your photo, think about what your photograph is showing/telling people. You want to make sure you use the right hashtags so that the right people find your feed. If you're little unsure of where to start, read this post on using different hashtags.
4. Be Social & Share the Love
If someone takes the time to comment on your photo, make sure to first reply to that comment, and then take a minute to head on over to their profile. If you like what you see, leave them a comment or two, or at the very least go and show their feed some love by liking some of their photographs. If you aren't actively engaging with other people, you're missing out on creating real, authentic connections with potential clients and potential business/blogging buddies. Think about your own feed. When someone simply likes one photo, how many times do you click on over to their feed? But think about when someone likes 5, 10, 20 of your images? How does that make you feel? Okay, it can sometimes feel like they are being a little spammy, but if they comment on your images as well as like them, chances are they genuinely enjoy what you are putting out there. So why not return the favor? It will increase your chances of being remembered by your followers as someone who is genuine and authentic, ie. they are more likely to then click over to your blog and read your content.
When you like an image on Instagram, that person gets a notification. If they have a big following, changes are they get so many notifications that your little like fades into the abyss. If you go and like 10 of their images, your name will appear 10 times in their notifications, making you stand out. I know that I click on profiles that leave me lots of likes (and I definitely click on profiles that leave comments). So why not use this to your advantage and make people want to click on your profile and follow you to see more.
5. Be Consistent with your brand
This step is the most important. Maintaining a consistent feed is what will help you stand out amongst the million of other users out there. Branding is a whole other kettle of fish, but on a basic level, if you want to convey your brand (whether that is the brand you are growing for your blog business or even just your own personal brand of who you are) you need to be consistent.
When I first started using Instagram I was all about the Valencia filter; you know that brown, sepia filter that gave a vintage edge to every photo? That was all very well and good, but since then my own style has developed into something more feminine, clean and pretty. I now use a white (or at least a light) background for all my photographs and put more thought into what I want to share. If you are serious about growing your brand, you need to think hard about the image you want to convey to your followers.
To give you an idea of what I'm talking about I want to share with you what happened to my Instagram followers a earlier this year.
It's been a very long time since I bought anything from Skinfood. I think the last purchase I made was a repurchase of their signature Black Sugar Serum (and that was back in 2014!). South Korea is well known for their cutesy packaging and beautifully designed products, and more importantly, for how effective their products are. It takes just a moment of looking around at the women here to be able to see how beautifully cared for their skin is. A large reason their skin looks the way it does is because of protecting their faces (and every other body part) form the sun, but they also spend a lot of time and effort on their beauty routines (do you remember my post on the 10 Step Korean Skincare routine?).
There are so many Korean skincare and beauty brands, and each of them is associated with something unique. Etude House is know for it's very cutesy and girly packaging, Missha is seen as a higher end brand, Tony Moly is what all the school girls favor and Innsifree is seen as the Eco-friendly flagship brand. I always saw Skinfood as one of the cheaper brands, more so when it came to quality than actual price. Most of the products from Etude, Tony Moly and Skinfood are actually priced very similarly but from the look of their packaging, I wasn't really blown away.