Why Blog?
This is a really important question to ask yourself before you even think about starting as it will form the building blocks of your business/brand. This is different for everyone. Some people enjoy seeing their words and thoughts come alive on the page, others enjoy the feeling of affirmation that comes from gaining another follower or like on Facebook. I have loved meeting new friends through my blog, as well as the outlet it has given me to be creative, something I never dreamed was possible.
Whatever your reasons are for first wanting to start your blog, write them down (I've created a fun brainstorm printable for you to download and print out to help you along your way), so when you start to feel guilty for not having written a post in months don't beat yourself up about it. Instead, go back to your list and remind yourself of the real reasons you wanted to blog in the first place, I'm sure you will feel inspired to get started again. You will go through times of frustration with your blog, and sometimes all thats needed is a little time off to feel inspired again.
BUT if the main motivation behind why you want to start a blog is to make money or to get sent items to review, then I am terribly sorry to bust your bubble but this only happens to a tiny amount of bloggers. If your main goal is to make money, your readers will very quickly pick up on this and stop reading. Your readers want to be entertained, inspired and motivated, so give them that. If you are passionate about your content your readers will be too!
Your Blog Name & Branding
As important as the why is behind your blog, your branding is what differentiates you from everyone else and makes your blog special. If you take your blog seriously, so will everyone who reads it. One way to make that leap into the realm of 'seriousness' is by building a brand around your blog. To help you with this, you need to create a consistent message, and have everything you do, on and off the blog, send the same message. Think email signatures, blog headers, blog side bars, business cards, stamps, personalized stationery...the list is endless. And all of this needn't cost a fortune. The simplest way to build the foundation for your brand is with choosing a particular colour scheme, fonts and a basic design. You can get the help of a graphic designer if you really want to go that extra step, but the majority of the basic blogging platforms like Blogger, offer loads of customization options built into them. Think about your target audience (are they young and funky, in which case bright colours would work well. Or are they slightly older and more conventional in their thinking? Then a modern, clean and classic design and layout would probably work better).
By filling in the free mind map printable found below, you will be able to build your brand around the 'What do you love' section. If you love nature and the outdoors, your chosen colour scheme might revolve around earthy colours like khaki and emerald. Here is a great website to get your mind around colour combinations...Design Seeds. Here are a few more tips for the basic design of your blog to help you formulate your brand {click here}
After you've given some thought to your branding, now here comes the hard part. Picking a name for your blog. Your blogs' name sets the tone for your brand (and of course will have implications for showing up in google searches) so pick carefully. See who already has your name, or anything similar to it with a basic google search. Choose something that won't be outdated in a few years (and you should definitely be seeing your blog in terms of the future and "In a few years time" kind of way.
Don't let this overwhelm you. We all have to start somewhere (click here to see my first few blog posts, eek...I'm glad I have them to look back on!) we learn by experience and our tastes change as we get older. Embrace that and let your blog grow with you into something you are proud of.
It's been a very long time since I bought anything from Skinfood. I think the last purchase I made was a repurchase of their signature Black Sugar Serum (and that was back in 2014!). South Korea is well known for their cutesy packaging and beautifully designed products, and more importantly, for how effective their products are. It takes just a moment of looking around at the women here to be able to see how beautifully cared for their skin is. A large reason their skin looks the way it does is because of protecting their faces (and every other body part) form the sun, but they also spend a lot of time and effort on their beauty routines (do you remember my post on the 10 Step Korean Skincare routine?).
There are so many Korean skincare and beauty brands, and each of them is associated with something unique. Etude House is know for it's very cutesy and girly packaging, Missha is seen as a higher end brand, Tony Moly is what all the school girls favor and Innsifree is seen as the Eco-friendly flagship brand. I always saw Skinfood as one of the cheaper brands, more so when it came to quality than actual price. Most of the products from Etude, Tony Moly and Skinfood are actually priced very similarly but from the look of their packaging, I wasn't really blown away.