This also brings me to the next tick for Squarespace…their help forum is amazing! They have an incredible archive of tutorials that are laid out systematically and most importantly, easy to navigate! There is nothing worse than spending hours looking for a tutorial for the most basic of basic questions. And they have a forum where you can pretty much find the answer to anything and everything. And if you can’t, they customer service is pretty fantastic. When I made the move from Blogger to Squarespace, I had over 500 blog posts (can you even!!!) and comments on those posts and moving everything was pretty straight forward. I was (and am still) using DISQUS for my comment management system though, so this posed a few issues and I ended up loosing a whole bunch of comments because of URL re-directs failing etc. BUT it was less of a hassle than I thought it would be.
So now that you’ve heard from my personal experience, here are some of the other important (and more technical) reasons why I believe it to be the best website platform for the types of small businesses I work with:
Mobile Responsive Design:
Squarespace templates are beautifully designed and have built in & unique mobile experiences that match the overall style of your website. This means your content will look great on every device, every time. Squarespace is design-driven, user-friendly, and performance-focused (doesn’t that sound fancy!).
The back-end of Squarespace's platform is extremely intuitive and simple to use, even for complete technophobes! This means it's super easy to make edits yourself without having to get a developer/designer involved to help with small tweaks. Squarespace was designed with the do-it-yourself user in mind, making it easy for clients to maintain, update, and monitor their websites on their own. Building pages is a matter of dragging and dropping blocks in a page editor, and backend tasks are a snap with clearly labeled menus and panels.
Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace. I have only now (nearly 6 years down the line) had to implement any coding. You can pretty much figure out how to do just about anything your heart desires with regards to your site design, without having to know any coding.
All Squarespace websites are given free SSL certificates, which means everyone can enjoy a secure connection throughout your whole website. This became a necessity in 2018, when some browsers started marking non-secure websites as a threat to users! Google also shows a preference to secure sites in their rankings.
Built-in search engine optimization (SEO) capabilities
Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Each site also generates a sitemap automatically that helps Google crawl, understand, and rank a website. So all of those Wordpress who tell you otherwise, simply don’t know what they are talking about ;)
Squarespace's pricing is transparent and simple; you can pay monthly or yearly (from $12 per month when you pay annually for their basic plan…this is what I use…and $26 per month for large online store option) which includes absolutely everything you need. You can buy your domain within Squarespace, and this cost includes your hosting too - there are no extra costs! You can also purchase a custom email with Gsuite right in your Squarespace dashboard, so all of your billing is all contained in one easy place.