Squarespace vs Wordpress and why I chose to specialise in Squarespace website design

When I first started blogging, I set myself up on Blogger (to all the other bloggers out there reading this, remember those good old days?!) and all was right in the world. Blogger (which is sort of where the term ‘being a Blogger’ came from) was how I started dipping my toe into the world of graphic design (I used PicMonkey at the time to create banners and blog graphics) and it’s also where I first started learning about coding & custom CSS.

Once I started becoming frustrated with the limitations of Blogger, I started a separate blog on Wordpress. I tried both the self hosted and the hosted options, but I just found the whole platform to be VERY clunky. I also ended up with a million and one widgets that continually needed updating and at least once a month there would be some sort of plugin that I was using that would ‘break’ my site. And I’d end up spending hours trying to figure out which one it was, only to realise the person who had designed it hadn’t made an update for it and so it no longer worked for my site. It was soooo frustrating, and I felt as though I was just never able to make my site look like the picture in my head. And for me, I just wanted a pretty place to blog from, and one that I could control the look and feel of without having to spend hours searching for coding tutorials or having to rely on graphics and other design elements.

This is also when I delved into Wix, but this didn’t last long either as I found the interface even more confusing that Wordpress. And finally, when I came across Squarespace I just knew, even from my very first day of their free 2 week trial period, that this was the platform for me.

Everything was (and still is!) just SO beautiful!

And the best part about the platform, and the main reason why I use it to design websites for my clients, is just how easy and intuitive it is for my clients to be able to take over and make changes and updates themselves (yay!). This means it’s a win-win for both designer & client, because as a designer I’m able to ‘sign off’ a project and I know, that while I am available to ask questions and help, my clients will probably be able to solve most of their questions themselves. They are able to swop out images, update text, create more pages and work out how to do this in relatively small amount of time. Wordpress on the otherhand, while being an incredibly powerful content management system, has a MUCH steeper learning curve. If you know what you’re doing and are familiar with the platform, the options for creating beautiful websites are endless! But, when it comes to clients being able to make changes themselves (especially when it comes to blogging and writing posts), in my opinion (and this seems to be the general opinion of everyone I ask about it) it’s just not an easy platform to understand and learn how to make basic edits.

This also brings me to the next tick for Squarespace…their help forum is amazing! They have an incredible archive of tutorials that are laid out systematically and most importantly, easy to navigate! There is nothing worse than spending hours looking for a tutorial for the most basic of basic questions. And they have a forum where you can pretty much find the answer to anything and everything. And if you can’t, they customer service is pretty fantastic. When I made the move from Blogger to Squarespace, I had over 500 blog posts (can you even!!!) and comments on those posts and moving everything was pretty straight forward. I was (and am still) using DISQUS for my comment management system though, so this posed a few issues and I ended up loosing a whole bunch of comments because of URL re-directs failing etc. BUT it was less of a hassle than I thought it would be.

So now that you’ve heard from my personal experience, here are some of the other important (and more technical) reasons why I believe it to be the best website platform for the types of small businesses I work with:

• Mobile Responsive Design:

Squarespace templates are beautifully designed and have built in & unique mobile experiences that match the overall style of your website. This means your content will look great on every device, every time. Squarespace is design-driven, user-friendly, and performance-focused (doesn’t that sound fancy!).

• Simple User Interface

The back-end of Squarespace's platform is extremely intuitive and simple to use, even for complete technophobes! This means it's super easy to make edits yourself without having to get a developer/designer involved to help with small tweaks. Squarespace was designed with the do-it-yourself user in mind, making it easy for clients to maintain, update, and monitor their websites on their own. Building pages is a matter of dragging and dropping blocks in a page editor, and backend tasks are a snap with clearly labeled menus and panels.

• Peace of mind

Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace. I have only now (nearly 6 years down the line) had to implement any coding. You can pretty much figure out how to do just about anything your heart desires with regards to your site design, without having to know any coding.

• Free SSL Certificates

All Squarespace websites are given free SSL certificates, which means everyone can enjoy a secure connection throughout your whole website. This became a necessity in 2018, when some browsers started marking non-secure websites as a threat to users! Google also shows a preference to secure sites in their rankings.

• Built-in search engine optimization (SEO) capabilities

Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search-friendly formatting, and other key elements are all easily managed. Each site also generates a sitemap automatically that helps Google crawl, understand, and rank a website. So all of those Wordpress who tell you otherwise, simply don’t know what they are talking about ;)

• Simple Pricing Structure

Squarespace's pricing is transparent and simple; you can pay monthly or yearly (from $12 per month when you pay annually for their basic plan…this is what I use…and $26 per month for large online store option) which includes absolutely everything you need. You can buy your domain within Squarespace, and this cost includes your hosting too - there are no extra costs! You can also purchase a custom email with Gsuite right in your Squarespace dashboard, so all of your billing is all contained in one easy place.

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So, if after reading all of this you’re interested in working with me, click below to find out more about my packages and how it all works to hire me for your website project.

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