The top 5 tools I use to run my online business
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I’ve been at this online thing for a good many years now, starting with blogging, then photography (I also sell my photos online through Creative Market) and where I am now, a website designer. In the process I’ve used loads and loads of different tools to help make my life easier, and now I want to share my favourites with you. These are the tools and resources I use all the time, and while there are a lot more than 5 (I might do another post on all of them!) these are the ones I use just about every day.
{This is an honest, unsponsored post but affiliate links have been used. What this means is that if you do choose to sign up through one of the links in this post, then I receive a small commission. This helps me maintain this blog and keep it running with your support & it means you also get a discount…it’s a win-win! Please know I only ever share brands and businesses that I use and love.}
Email Marketing - Flodesk
When I first started blogging (way back when in 2010), I began my journey into email marketing with Mailchimp. At the time, it was the best platform for beginners, and while it had & has a lot of pros to it, I made the move to Convertkit once I really started to take my blogging seriously. Convertkit is an incredibly powerful platform, and AMAZING for anyone wanting to sell info products online, but it became too costly for me and my list of 2500 people.
I have since moved over to Flodesk, and I LOVE IT! Beautiful emails, seamless integration with Squarespace and a very user friendly dashboard mean that I’m spending less time trying to make my emails look pretty, and more time actually writing. They have gorgeous templates (and FYI having lots of images in the body isn’t affecting open rates) so now us creatives can have our cake and eat it!
It’s been a real game changer (and just a little heads up, here is a link that will get you 50% off their monthly plan, and you’ll be locking in that price for life…no matter how many subscribers you have!). I’ll be writing a full post on my move from Convertkit to Flodesk, as well as a post on what the Fodesk platform is like, so stay tuned for that.
Have you received an email from me lately? What did you think?
If you would like to see what my emails look like & join my list, you can sign up here:
Invoicing - Wave
When it comes to book keeping, I do wish I was a bit more of a wizz when it comes to accounts, but alas, numbers aren’t exactly my strong suite. I started off creating my own quotes and invoices in InDesign, mostly because I wanted to have complete control over how they looked, so that I could keep them as pretty as can be. But it became a huge pain keeping up with invoice numbers, making changes, and then as my service offerings changed, my invoices just got all muddled. Wave is amazing (and its FREE!) and I’m able to keep track of outstanding invoices, part payments, send reminders and their latest feature, email statements with amounts outstanding. Its super easy to use, and syncs with my bank accounts (something I can’t quote decide whether I like or not) but either way, its fantastic and simple, and perfect for small businesses.
Blogging & Website Design - Squarespace
Oh the amount of good things I could say about Squarepace…it’s the reason I actually got into website design in the first place. I started off on Blogger, dabbled in Wix, spend a good chunk of time on Wordpress (both versions) and then jumped to Squarespace and have never looked back! It’s beautiful, user-friendly, and did I mention beautiful? It’s a wonderful platform to work with, and the best part is once I hand over a site to my client, they are able to make changes and updates themselves, really easily. Click here to find out more about working with me, and to see some of the sites I’ve designed.
I run this site on Squarespace, and have been blogging with the platform since 2015. There are an infinite number of customisations that can be done to each template they provide. Without having to know any coding, you’re able to take one of the templates and really make it your own. Squarespace offers a free two-week trial so you can really dig into to the platform without having to commit.
Client File Management - Gsuite & Google Drive
It’s taken me a little while to figure out a good system for keeping track of my clients’ files & documents, but I like Google Drive for this. I have separate folders for my photography & website clients, and then I order them by year, the month their project starts, and then by name. I also add a colour to their folder if I’ve wrapped up their project. It’s a nice visual way to staying organised. I share their personal link with them so that we both have access, and then there is less back and forth of sending files. I signed up with Gsuite through Squarespace, which means I get a custom email address, as well as storage space for Google Drive, and while I know I could be doing a LOT more with it as it’s very powerful, I’m enjoying it so far. I have a few Google drive accounts; the ones I use the most are my personal one…this is how I upload and access my photos on my phone and my business one.
I am always tempted by Asana, Dubsado and Trello, but it’s been a big enough learning curve for my clients to use Google Drive (and most of them know or have experience using Google) and so I worry the extra step of understanding how to use a very new platform just to communicate with me might be off putting. But I might be wrong! Please let me know if you use a business management tool for client communication & staying organised that you love!
Quick Social Media Graphics - Canva
I can’t believe I turned my nose up at this fantastic design app all those years ago. I liked to think I was a real ‘design pro’ having taught myself photoshop (I only really knew the basics!) and I was too good for the free app that claimed to help you make beautiful graphics, for free! Well, I certainly ate my words when I finally ended up trying it out for the first time, and now I use it just about every day.
You can make anything from posters, to Instagram Story templates, Zoom Virtual Backgrounds, Logos and Blog Banners & graphics…the list goes on and on. Oh, and did I mention you can do all the above for FREE! Their paid plan allows you to upload your own branding (logos, colours and fonts) and lots more.
So there you have it. My top 5 business tools that I use to run my online business.
What I haven’t mentioned above, but for anyone interested:
Camera: Nikon D750
Computer: Macbook Pro 15”
Photo editing Software of Choice: Lightroom
What I use to actually speak to my clients: Whatsapp Video Chat/Zoom/Facetime
Is there anything that I’m missing? Are there any tools that you can’t live without? Is there anything else you’d like to know about how I run my business? Leave me a comment below and I’ll get back to you right away…I’m always happy to share my ‘secrets’.
