When I first started CityGirlSearching back in 2012 I didn't have the first clue about email marketing never mind how to even write a newsletter. But, it seemed to be what you did as a blogger, plonk a widget in your side bar with the title 'Sign up to my Newsletter'. I have no idea how I managed to get over 200 people to subscribe to my 'newsletter' because there really wasn't anything to get excited about in my emails.  

In 3.5 years I managed to collect about 200 subscribers and send out about 5 emails to those people. I really had no idea what I was doing, but it seemed like 'the thing' to do and so I did it too. I sent out a few emails with my latest blog posts (again, because this seemed like something bloggers should do) and I sent a couple of emails with coupon codes for my stationery store. I wasn't engaging with my readers, and I felt bad every time I sent an email because I felt like I was spamming people. It didn't even occur to me that people voluntarily gave me their email addresses because they wanted to hear from me.

This is a long post, so grab your cup of coffee and let's dive into the nitty gritty of why I made the switch from Mailchimp to Convertkit, and why it's been one of the best business investments I've made.