Clover...*Way Better*

Last wednesday I was invited to Clover's relaunch at the Alexander Theatre in Braamfontein, Joburg. After getting a little too excited at the fact that I had a press badge, farmboy and myself headed into the crowds to meet some new friends and find out what Clover had up their sleeves...

Meet Clover's CEO, Johann Vorster:

This smiley pic came from the awesome little usb each member of the press *i love the sound of that hehe* received after the event

“We believe that our new Way Better philosophy, culture and approach will position Clover to interact even more meaningfully with all our stakeholders, all of whom have played a vital role in getting us to where we are today as an industry-leading company listed on the JSE,” Vorster.

And meet Clovers new logo:

So Clover is trying to be better, Way Better in fact. In doing so they are re-launching themselves with new packaging, a new TV advert, a slightly modified logo, all this while still keeping c"love"r at it's centre.

During the evening, we were treated to a three-act theatre enactment of the Way Better philosophy. The play  provided the platform for the new logo and television commercial soon to be launched.

The Milky Way was the theme for the evening, and no expense was spared when it came down to the finer details...like yummy canapés with the names Supernova, Twinkle Tarts and Black Hole. 

And to top it off, balloons were released at the end of the evening, with a note to say that Clover had donated R100 to the Reach for a Dream Foundation on behalf of everyone who had attended the function...nice hey :)

I now leave you with the awesomeness that is Clover's new TV ad...drum roll please...