Whoever said there is nowhere to shop in Pietermaritzburg obviously missed out on Pure.

The store houses established and upcoming South African fashion designers, artists, up-cycled goodies and much, much more. You just have to take one peep in the door and you know you'll be staying for a while...so get those purses out ladies (and for the gents, there is just as much for you guys to check out!). 

But don't just take my word for it, go and see for yourself...

While taking these photo's, I spent some time chatting to Pure's owner, Chantal, who is just lovely! It's so inspiring meeting young people who are so positive about South Africa and the potential we have in out beautiful country. Chantal, I will be back for many more chat sessions :)